73+ Digital Marketing Statistics You Can’t Ignore in 2023

Discover the latest digital marketing stats in this guide.

11 min readAug 27


In the ever-evolving landscape of digital marketing, harnessing the right insights is your secret weapon for success. Discover the latest digital marketing stats in this guide – armed with actionable data, you’ll unlock new opportunities and turbocharge your strategies for measurable growth.

Much like an artist who wields a paintbrush with flair, my inclination leans away from the structured world of math.

Back during my school days, the mere thought of having to lay out the step-by-step workings behind solving math problems was met with a sense of trepidation.

In those earlier days, I might have tried a similar tactic as mentioned earlier.

Nevertheless, while my relationship with math hasn’t exactly blossomed, I’ve come to understand the importance of showcasing the process: It’s a way to shed light on the "how" that shapes the path to a specific outcome.

This idea finds resonance in the realm of digital marketing.

Do you truly understand the motives that underpin your choice of one marketing strategy over another?

Today, my task revolves around "unveiling your journey," as I provide you with a comprehensive collection of 73+ pivotal digital marketing statistics, neatly divided into nine distinct categories.

With this treasure trove of insights at your disposal, you’ll be armed with the concrete data to validate each marketing decision you make in 2023 and the times ahead, instilling you with resolute confidence.

Table of content

· Why Does Digital Marketing Statistics Matter in 2023?
· What are The Digital Marketing Statistics of 2023? Email Marketing Statistics
· Social Media Marketing Statistics
· Affiliate Marketing Statistics
· SEO Marketing Statistics
· PPC Advertising Statistics
· Influencer Marketing Statistics
· Chatbots and AI Marketing Statistics
· B2B Marketing Statistics
· E-commerce Marketing Statistics
· Use These Digital Marketing Statistics To Guide Your 2023 Strategy
· Related Articles

Why Does Digital Marketing Statistics Matter in 2023?

You know that using digital marketing statistics helps us prove our point, but let's explore a few more compelling reasons why basing your marketing decisions on data is absolutely crucial:

1. Prioritize Smartly

Imagine you’re navigating through a maze of marketing options. Statistics guide you by showing which paths are most promising.

If you’re running a multi-channel strategy, having stats on hand helps you allocate resources where they’ll shine the brightest.

2. Outpace the Competition

With these numbers at your fingertips, you’re in the know about what your rivals are up to. Armed with this info, you’re positioned to leap ahead and outperform the competition.

3. Catch the Wave of Trends

Data isn’t just numbers; it’s a treasure map of trends. It points out patterns and hints at the next big thing.

Being an early adopter can set you up for success in the ever-changing landscape of digital marketing.

4. More Strategy, Less Stress

When your decisions are driven by digital marketing stats, you’re working from a position of confidence. You’re no longer second-guessing – you’re executing with precision.

This means less time fretting over strategy and more time focusing on other critical tasks, like fine-tuning your website. Remember, a robust website is the bedrock of effective digital marketing.

So, don't just dabble in the dark. Embrace the enlightening power of data-backed decisions and watch your digital marketing efforts flourish.

What are The Digital Marketing Statistics of 2023?

Email Marketing Statistics

woman drinking coffee: email marketing stats
Photo by Vlada Karpovich: https://www.pexels.com/photo/woman-drinking-coffee-while-working-with-laptop-4050289/

1. In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025 . Statista, 2022

2. Approximately 347.3 billion emails are sent globally each day. Zippa, 2023

3. The average open rate for all industries analyzed is 21.33%. MailChimp

4. The revenue gained from personalized emails is 5.7 times higher than non-personalized emails because Personalized subject lines had higher open rates than generic ones. Adobe Communications Team, 2022

5. The average email click-through rate was approximately 2.5%. Mail modo, 2023

6. Marketers who send segmented campaigns notice a 760% increase in revenue. Hubspot , 2021, Super office, 2023, Snov.io , 2023

7. Nearly 42% of all email opens happen on mobile apps. Kinsta, 2022

8. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. Campaign monitor, 2019

9. For every $1 spent on email marketing, the average ROI is $38. Campaign monitor, 2019

10. 73% of consumers report they’d rather do business with brands that use personal information to increase the relevancy of their experiences. Campaign monitor, 2019

Social Media Marketing Statistics

person using an iphone: Digital Marketing Statistics
Photo by Kerde Severin: https://www.pexels.com/photo/selective-focus-photography-of-person-using-iphone-x-1542252/

11. There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. Searchenginejournal.com, 2023

12. Globally, the average time a person spends on social media a day is 2 hours 25 minutes / 145 minutes. Backlinko, 2023. This one is definitely a digital marketing stat to hold on to.

13. Facebook remained one of the most popular platforms with over 2.9 billion monthly active users. Statista, 2023

14. Facebook has 98.5% of its users accessing the website with a mobile device. Backlinko, 2023

15. Instagram is the 4th most visited site in the world. Similarweb, 2023

16. 89% of marketers believed influencer marketing provided comparable or better ROI than other marketing channels. DMN news, 2023

17. Micro-influencers (smaller follower counts) were often seen as more authentic and effective. Forbes, 2021

18. Video posts had 48% more views on average than other types of posts on Instagram. The Marketing Helpline, 2020

19. Social videos generated 1200% more shares than text and image content combined. Wordstream, 2022

Affiliate Marketing Statistics

Photo by Lisa Fotios: https://www.pexels.com/photo/white-rolling-armchair-beside-table-1957478/

20. The global affiliate marketing industry is worth over $17 billion. Kinsta, 2023. So if you you want in on this multi-billion dollar industry, check out this article on how to start affiliate marketing for beginners in 2023.

21. U.S spending on affiliate marketing is due to surpass $8.2 billion by 2022. Statista, 2023

22. The majority of affiliate marketers are within the age range of 35-44 (32%). Luiza Zhou, 2023

23. 64.48% of affiliate marketers generate traffic via blogging. Zippa, 2022

24. Online Affiliate Marketing Managers can earn an average of nearly $62,000 annually from affiliate marketing. Payscale, 2023

25. Amazon Associates remains the largest and most well-known affiliate networks, with over 900 thousand affiliates in 2021. Statista, 2023

26. The average affiliate conversion rate is around 1%. Awin, 2022

27. Influencer marketing and content-driven approaches are key trends in affiliate marketing. Refersion, 2023

28. Affiliate marketing generates about 15% of the revenues from digital marketing channels. Influencer marketing hub, 2023

SEO Marketing Statistics

woman sitting on the sofa with her phone
Photo by Andrea Piacquadio: https://www.pexels.com/photo/woman-sitting-on-sofa-while-looking-at-phone-with-laptop-on-lap-920382/

29. Organic search drove over 53% of all website traffic on average. Search engine journal, 2021

30. Google is the dominant search engine, with a market share of over 92%. Oberlo, 2023

31. The first organic search result on Google received around 28.5% of clicks, followed by 15.7% for the second result, and diminishing thereafter. Sistrix, 2020

32. 50.55% of internet traffic comes from mobile phones, siphoning most desktop-based web traffic. Dataprot, 2023

33. Google switched to mobile-first indexing, prioritizing mobile versions of websites. Search engine land, 2019

34. Featured snippets appear for about 12.3% of search queries, providing quick answers to users. My Codeless Website, 2023

35. About 27% of the global online population use voice search on mobile. Blogging wizard, 2023

36. About 46% of all Google searches were seeking local information. Hubspot, 2022

PPC Advertising Statistics

adwords alphabet cubes: Digital Marketing Statistics
Photo by Pixabay: https://www.pexels.com/photo/alphabet-conceptual-cube-display-267401/

37. Google Ads has the largest market share of any ad platform, currently holding almost 40% of all ad revenue for 2019. Alcarity foundation, 2019

38. Google accounts for 78% of desktop and 89% of mobile search traffic. 99firms

39. Adults in the US will spend nearly 4 hours, 30 minutes per day in 2022 on nonvoice activities on their phones and tablets. Insider intelligence, 2022

40. Search ads can increase brand awareness by about 80%. Market Splash, 2023

41. The average conversion rate in AdWords across all industries is 3.75% for search and 0.77% for display. Wordstream, 2022

42. The good CPC for Google Ads falls between $1 and $3. Databox, 2023

43. Competitive industries might have higher CPCs.. some highly competitive industries may require CPC of $5 or more. Databox, 2023

44. The click-through rate (CTR) is 180.6% higher for retargeted users. Signifymedia, 2020

45. Studies show that Google Shopping Ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads. Shift4shop

46. Google Shopping is a powerful tool for retailers, accounting for 85% of all clicks on Google Ads and 76% of retail search ad spend. Billpin, 2023

47. 61.9% of ad clicks on Google Ads come from mobile devices. Billpin, 2023

Influencer Marketing Statistics

hand holding a black smartphone
Photo by Magnus Mueller: https://www.pexels.com/photo/photo-of-hand-holding-a-black-smartphone-2818118/

48. The influencer marketing platform market was valued at USD 7.36 billion in 2021 and is expected to reach the value of USD 69.92 billion by 2029, at a CAGR of 32.50% during the forecast period of 2022-2029. Databridge Market Research, 2022

49. Instagram continues to be the most popular platform for influencer marketing, with 72% of marketers in a HubSpot survey saying they use it to work with influencers and creators. Hubspot, 2023

50. TikTok’s popularity is also growing, and it’s quickly climbed up to second place with 61% of marketers using it. Hubspot, 2023

51. Influencer Marketing is now a $21.1 billion industry. Influencer marketing hub, 2023

52. Instagram yields the highest ROI for Influencer Marketing. Hubspot, 2023

53. Niche influencers offer highly targeted reach to specific audiences. YouGov, 2023

54. Various niches, including beauty, fashion, fitness, travel, and parenting, see significant influencer activity. Printify, 2023

55. 65% of teens discover and purchase their beauty products through social media and influencers. Asset digital, 2022

Chatbots and AI Marketing Statistics

iphone showing hello on a black screen
Photo by Tyler Lastovich: https://www.pexels.com/photo/turned-on-black-iphone-7-displaying-hello-1275929/

56. 88% of users had at least one conversation with a chatbot in 2022. Tidio, 2023

57. 62% of consumers would prefer to use a customer service bot rather than wait for human agents to answer their requests. ChatBot, 2022

58. 60% of millennials say they have used chatbots. 70% of them say they had a positive experience. Forbes, 2018

59. The statistical user sends 4 inquiries to the bot during one chat session. ChatBot, 2023

60. $107 billion is the global market revenue forecast for AI in marketing in 2028. Statista, 2023

61. $1.25 billion is the worldwide chatbot market’s forecast size by 2025. Statista, 2023

62. 90% of marketers in 35 countries used AI tools to automate customer interactions. Webfx, 2023

63. 55% of B2B marketers in the U.S. said they used chatbots to generate new leads. Statista, 2023.

64. 61.4% of small business marketers have used AI, leaving 36.6% yet to see what AI can do to assist their marketing activities.

Influencer marketing hub, 2023

65. The number of businesses using artificial intelligence grew by 300% in 5 years.

Tidio, 2023

66. 64% of consumers are open to purchasing a new product recommended by generative AI.


67. 62% of consumers are comfortable with generative AI in marketing and advertising, as long as it doesn’t affect the overall experience in a negative way.


68. 85% of salespeople using AI/automation agree it makes their prospecting efforts more effective.

Hubspot, 2023

69. AI in property management is expected to grow at a rate of 35% between 2021-2026.

Zipdo, 2023

70. 31% of property management companies believe using technology has increased tenant satisfaction.

Zipdo, 2023

Now if you’re an Entrepreneur, you can’t ignore the 7 best AI tools for business out there in 2023.

B2B Marketing Statistics

female employee reading information on a computer in an office
Photo by Karolina Grabowska: https://www.pexels.com/photo/focused-female-employee-reading-information-on-computer-in-office-4491443/

71. 91% of B2B marketers say they use content marketing in their overall strategy. Zoom Info, 2019

72. Social media is the top distribution method for B2B content marketers, with 89% using social tools. Content marketing institute, 2020

73. 96% of B2B content marketers use LinkedIn for content marketing. Hootsuite, 2022

74. 44% of millennial B2B customers would prefer not to interact with a sales rep at all. Gartner, 2021

75. U.S. B2B businesses will spend an estimated $1.64 billion on LinkedIn ads in 2021, $1.99 billion in 2022, and $2.33 billion in 2023. Insider Intelligence, 2021

76. B2B marketers who have blogs attract 67% more leads than those without.

Lofti, 2023

E-commerce Marketing Statistics

uber eats on smartphone: Digital Marketing Statistics
Photo by cottonbro studio: https://www.pexels.com/photo/person-holding-a-smartphone-5077067/

77. Global e-commerce market was valued at USD 14.30 trillion in 2021 and reach USD 58.74 trillion by 2028, at a CAGR of 26.55% during the forecast period (2022-2028). Globe News Wire, 2022

78. Retail m-commerce sales to account for 43.4% of total retail e-commerce sales in 2023, up from 41.8% in 2022. Insider intelligence, 2023

79. The average eCommerce website conversion rate in the US stands at 2.63% compared to the global website conversion rate of 4.31%.


80. By 2024, there will most likely be over 187 million active mobile shoppers in the US alone. Tidio, 2023

81. The conversion rate of online shoppers is still higher for desktop (3%) than mobile (2%).

Tidio, 2023

83. Personalized product recommendations led to a 5.5% increase in revenue on average. Mage Mail, 2017

83. 87% of people said that user reviews are the most authentic interaction they have with brands. Emplifi, 2023

Use These Digital Marketing Statistics To Guide Your 2023 Strategy

The next time you’re seeking to explain the reasons behind your marketing strategies, pull out these nifty digital marketing statistics. When your tactics seem a bit chaotic (trust me, I’ve been in those shoes), the numbers step in to offer guidance.




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